CLIENT March of Dimes
ROLE Concept, Design
ART DIRECTION Adam Pellecchia,
March of Dimes
The Road to 50 Donors is an interactive graphic designed to help March for Babies: Step Up! participants reach their fundraising goals in the challenging environment created by the COVID-19 pandemic. The design draws inspiration from classic board games and focuses on celebrating milestones, creating a fun and engaging “roadmap” to 50 additional donors.