CLIENT March of Dimes
ROLE Concept, Design
ART DIRECTION Adam Pellecchia,
March of Dimes
Following the shift from in-person to online March for Babies events, Mission Moments, which would have typically been on-route signs, shifted to a new platform: Instagram stories. This new presentation created an opportunity to engage with the March of Dimes audience in a different way — utilizing existing b-roll from the brand library to directly connect each mission statement to visuals of real moms and babies.